Bradesco is facing a new competitor in the banking industry, and the steep competition comes at a moment when new management has been established at the organization. Financial observers in Brazil are holding onto the view that the turbulence in the banking industry is just a passing wind. For Bradesco, offering clients with fully personalized banking services has been his main priority.
The same objective has been adopted by all the exceptional individuals who took leadership of the company in the past. Luiz Carlos Trabuco is the fourth in line to lead Bradesco, and his approach toward management in the banking sector is seen to be the key towards overcoming the significant competition in the industry. Luiz Carlos Trabuco has been working at Bradesco for over 40 years, his expertise and pragmatic approach towards challenges is what has made him be continually elected to different managerial positions.
Luiz Carlos Trabuco is very optimistic that the odds will turn out in favor of Bradesco. In the course of his tenure as president, he has managed to prove that leadership involves more than just taking charge of the institution, but it is more of ensuring that the success which experienced in an enterprise is also reflected in the general society.
As a result, he is a very close friend of the Brazilian president, and he initially promised to support companies with credit if they engaged in the development of roads and other crucial infrastructure that helps Brazilians. Luiz Carlos Trabuco believes that the future of banking in Brazil is bright as he closely analyzes economic indicators, and he looks forward to a point where more consumers will open saving accounts with Bradesco.
The bank is currently fighting for dominance among other banks in Brazil. At the moment, Itaú Unibanco is towering above Bradesco as it has a higher stock value and Luiz is working hard to ensure that in the current financial year, Bradesco will be able to close with more assets. Trabuco has adopted the use of organic growth, and he has been campaigning for the segmentation of the insurance industry.
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To overcome the competition that is presented by Itaú Unibanco, Luiz is using Bradesco Prime, which is a subsidiary of Bradesco to offer individuals with money overdraft services. Trabuco is a believer in the importance satisfying the client needs, feelings, interests, and priorities before beginning to make profit. Luiz Carlos Trabuco understands that for Bradesco to regain its title as one of the best banking institutions, it will need to improve the internal performance and operational capabilities.
Therefore, Luiz started opening up sub-branches of the company all over Brazil since 2009. He sees this as an opportunity to capitalize on organic growth, which is part of his objectives. By taking services closer to clients especially in regions where banking services are not available, the organization will be able to expand the scope of its operations exponentially.
Luiz Carlos Trabuco is a graduate of the University of São Paulo where he was specializing in Social Psychology. However, passion and desire led Luiz to a different kind of profession. Trabuco has guided Bradesco to achieve great success, which includes an increase of the company’s profit by more than 20%, thereby, making Bradesco the only financial institution in the history of Brazil to gain such high earnings within the first quarter of the fiscal year.
Luiz Carlos Trabuco played a significant role in the past during Bradesco’s acquisition of HSBC in Brazil at the cost of $5.2 million. The move was very bold, and it was one of the largest buyouts by a private organization in the history of Brazil.
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