Lori Senecal is a renowned serial entrepreneur and business executive. Her creativity and passion for entrepreneurship have seen her work with various global brands. Lori Senecal graduated from McGill University with Bachelor’s degree in commerce, marketing, and finance. Currently, Lori Senecal is the Global CEO at Crispin Porter & Bogusky (CP+B).
From the young age, Lori Senecal got inspired by her older siblings. For less than two decades, her achievement has left many inspired. After graduating, she founded marketing unit of TAG Ideation, McCann Erickson in 2003. Her expertise in multinational accounts, as well as data analytics, saw her work with renowned brands like Nestle, Applebee’s, staples, and Sprint among others. Due to her aggressiveness, she was appointed as accountant director at Coca-Cola Company and chief marketing officer at DDB Worldwide Communication Group.
Also, she has worked as the Accountant director at McCann Worldgroup and later as the vice president. Furthermore, she has served as the director and CEO of MDC Partner. In 2009, Lori Senecal was appointed the partner, the president, and CEO Kirshenbaum Bond and Partners. In March 2015, she was named the Global CEO of CP+B and in April same year, the Advertising Council director, reveals ideamensch.com.
Lori Senecal creativity, commitment, and enthusiasm to her work have seen her sought after by many global employers. It has also earned her some recognition including Quantum Leap Award in 2013 and recognized in the world of advertising in 2014. In 2017, Fast Company awarded her among the Most Creative People in Business.
Lori Senecal role as the Global CEO is to oversee CP+B is management, coordination, and growth its international offices. Since joining CP+B, Lori has created a tremendous impact on the culture and business in the company. She has pushed the company into a robust and modern agency with collaborative and stable local market innovation.
Lori Senecal creativity quality, have seen her more engrossed in changing the current advertising trends. Lori is emphatic on the need for companies to embrace the social media advertising. She advises businesses to be more creative and use fresh, personalized approach if they are to wow the customer with their adverts. Read more about Lori on campaignlive.co.