People trust reviews from others who have tried the product or services. When the consumer reads these reports, it is like the criticism is coming from a recommendation from friends or family. Savvy brands know this, so they use it to their advantage to capitalize on the feedback these reviews provide.
A brand that uses this leverage is Fabletics. After 2013, it’s had 200% in growth. That is making it $235 million plus in revenue. Through their vast number of paying members, they have over 1 million. The success of Fabletics comes from the reviews of its members and customers.
Fabletics has learned to leverage the opinions of the crowd and use it for growth. The reviews of customers can drive the increase in revenue and bring in their loyalty. Today everything is digital. These reports help significantly in making decisions for the future of a business. In fact, before most potential customers purchase from a company, they do their research through the digital age. One thing they look at intensely are the reviews.
A study shows 84% trust the opinions of others much like it is a personal recommendation to them. Brands now understand the safety with the views of the public. These ideas come from people just like them who have tried the product.
Many consumers research a company more than once. Fabletics knows the importance of their reputation as a business. Part of the leverage business use is featuring the top reviews on business site. One thing business is starting to find the number of purchases a consumer makes by reading the reviews. That means the customer reviews outweigh the price of the goods sold. An excellent summary of giving you visibility as a business. Studies show that positive feedback your company will benefit from being higher in ranking when customers search for you on the internet. The more reviews you have, the higher you will be in searches.
85% of sales come from customers who have purchased from the business before. About 17% of referrals. A company who focus on reviews will know what they are doing as a complaint. Through surveys, a group can progress forward towards the future. These discussions will bring in traffic to their sites and increase the revenue.
Due to the increase in feedback from customers, there are more options for reviews provided. For many industries that provide goods and services, the input from considerations is crucial.
From 2013 until now, Kate Hudson has taken this startup business over the top with $250 million in sales. Kate did achieve this alone. She has a great team who made this company come to live. With vision, Kate went from celebrity to successful business owner.
TechStyle Fashion founders, Don Ressler and Adam Goldenberg, came up with an idea. They wanted to start an athleisure brand. TechStyle Fashion and Fabletics partnered together. Through this partnership, Fabletics soared to new heights. Even with this high success, Hudson has a passion for acting, although she has now found a new love to go with it.
With the success of Fabletics and the value of your feedback try one a Lifestyle quiz and help Fabletics help you.