Reviews Lead Fabletics to The Future

People trust reviews from others who have tried the product or services. When the consumer reads these reports, it is like the criticism is coming from a recommendation from friends or family. Savvy brands know this, so they use it to their advantage to capitalize on the feedback these reviews provide.


A brand that uses this leverage is Fabletics. After 2013, it’s had 200% in growth. That is making it $235 million plus in revenue. Through their vast number of paying members, they have over 1 million. The success of Fabletics comes from the reviews of its members and customers.


Fabletics has learned to leverage the opinions of the crowd and use it for growth. The reviews of customers can drive the increase in revenue and bring in their loyalty. Today everything is digital. These reports help significantly in making decisions for the future of a business. In fact, before most potential customers purchase from a company, they do their research through the digital age. One thing they look at intensely are the reviews.


A study shows 84% trust the opinions of others much like it is a personal recommendation to them. Brands now understand the safety with the views of the public. These ideas come from people just like them who have tried the product.


Many consumers research a company more than once. Fabletics knows the importance of their reputation as a business. Part of the leverage business use is featuring the top reviews on business site. One thing business is starting to find the number of purchases a consumer makes by reading the reviews. That means the customer reviews outweigh the price of the goods sold. An excellent summary of giving you visibility as a business. Studies show that positive feedback your company will benefit from being higher in ranking when customers search for you on the internet. The more reviews you have, the higher you will be in searches.


85% of sales come from customers who have purchased from the business before. About 17% of referrals. A company who focus on reviews will know what they are doing as a complaint. Through surveys, a group can progress forward towards the future. These discussions will bring in traffic to their sites and increase the revenue.


Due to the increase in feedback from customers, there are more options for reviews provided. For many industries that provide goods and services, the input from considerations is crucial.


From 2013 until now, Kate Hudson has taken this startup business over the top with $250 million in sales. Kate did achieve this alone. She has a great team who made this company come to live. With vision, Kate went from celebrity to successful business owner.


TechStyle Fashion founders, Don Ressler and Adam Goldenberg, came up with an idea. They wanted to start an athleisure brand. TechStyle Fashion and Fabletics partnered together. Through this partnership, Fabletics soared to new heights. Even with this high success, Hudson has a passion for acting, although she has now found a new love to go with it.


With the success of Fabletics and the value of your feedback try one a Lifestyle quiz and help Fabletics help you.

Graduates Of The Academy Of Art University Show Off Their Collections During New York Fashion Week

New names in the fashion industry often make their debuts during New York Fashion Week which is held each year in early September. One longtime participant in this event is the Academy of Art University out of San Francisco, California. For 21 consecutive years they have held a runway showcase which features fashion designers that have recently graduated from this educational institution. This year their runway was held at Skylight Clarkson Square which is at the center of New York Fashion Week. 10 recent graduates of the Academy of Art University took part in this year’s festivities. They showed off nine collections altogether; five for women, two for men, and a pair of collaborations.

According to Executive Director of the School Of Fashion Simon Ungless, while each student expressed their own sense of fashion what they collectively displayed made for a cohesive whole. The recent graduates were quite diverse, including students everywhere from the coasts of Maine to mainland China. On hand to witness their runway was Ms. J. Alexander who has been a judge on America’s Next Top Model.

It was back in 1929 that the Academy of Art University was founded, originally focusing on advertising art. It is a privately owned college that operates on a for-profit business model. Their campus is located in the South of Market district and they are one of the biggest property owners in the city of San Francisco.

At the Academy of Art University, they have associate’s, bachelor’s, and master’s degree programs. They have around 25 degree programs and they offer some of their courses online although many must be attended in person.

The Academy of Art University is part of the NCAA Division II sports organizations. They compete in nine sports including cross country, baseball, basketball, and outdoor track and field. They compete as the Urban Knights and their colors are red and black. A number of notable athletes are graduates of this university including Brandon Poulson who once played for the Minnesota Twins. Another athlete, MoboladeAjomale, was a member of the 2016 US Olympics team and earned a bronze medal in the 4x100m relay.

Fabletics: The Front Runners In The Activewear Industry

Fabletics has always been a brand that is rather out of the box. This one of a kind activewear brand has grown tremendously since it opened its doors for business in 2013. Since then, the company has grown extensively to become one of the best in the business. Fabletics is mainly an activewear company that puts out some of the best in fashion. The company is the brainchild of Kate Hudson, Don Ressler, and Adam Goldenberg. The three of them wanted to start an activewear company that would take over the fashion industry. They decided to launch Fabletics as an online website and would sell their clothing mainly through that portal. Because the world of online shopping was just beginning to blossom, people took to this idea with open arms. The brand wanted to embrace the world of online fashion in the best possible way, which is why the decided to sell their clothing mainly through their membership system. This membership system allowed people to pay for a clothing brand that enabled them to get a certain amount of activewear per month. The customers are free to choose whatever they want to online, and have it sent right to their doorstep. The site has a pretty nifty feature which filters out options for the customers depending on their preference. If the customer tends to do a lot of yoga, the site will show her attire for that regime. If the customer likes running, shorts would be a better option, which is why the site would give them options according to that. Naturally, customers are also allowed to choose as they please, and are authorized to browse through previous collections of activewear that have been sold by Fabletics is in the past.



When it was time to build their stores, just like any other brand they had the problem of finding the best location. The location is one of the most important aspects of a store since it needs to be in an area that is visible to the general public, and which will attract more customers. The brand finally narrowed down on a few options and decided to build their stores there. Currently, the brand has multiple stores in a few states in the country and plans to expand further as Fabletics grows. The store did not want the place to be one which entices customers to buy and rather acts as a glorified dressing room. This dressing room has almost all the kinds of clothing that one would see online, in all the sizes available. This is synced up together so that when the customer comes into the store, they are never sad because they cannot find the clothing that they were looking for, in a size that fits them just right. The brand uses some of the latest logistics technology to keep track of the warehouse and all the products that are available in stores, and only shows the customers options that are available at their physical locations.