Many may not really understand what it takes for a woman and a mother of the society to rise to high ranks like being a Global CEO of a company despite the many responsibilities that surround her. Having no sense of discrimination in dispensing her duty, Lori Senecal has incorporated ideas that come from anyone in her company, irrespective of their position, and has made tremendous and notable developments at CP+B. One of the happiest people, when Lori was on board at the company, was Chuck Porter who is the Co-Founder and Chairman of CP+B.
Under her leadership, CP+B experienced one of the smartest and effective moves that made it earn a name globally. One major thing that Lori Senecal will be remembered with is her role in winning American Airlines. Having worked with American Airlines for two and a half decades, TM Advertising would never dream that anyone would separate it from the Airlines only to find strategist Lori and CP+B snagging the account from them. That was quite a tactical move by the passionate entrepreneurs who lead the agency.
According to Lori Senecal, any great idea can only be great if it is implemented that’s why she is always focused on following her vision so as to ensure that there are some tangible results at the end. Through her collaboration with any staff at any level, she has realized that the boss is not a title but rather the best idea is the boss. If an idea is changing the culture, advancing the business for the benefit of their clients, then the idea is worth running with it irrespective of the position of the source person. This shows that her leadership is talent based which has enabled CP+B to continually yield world-class results. Check out Ideamensch to know more.
Prior to joining the agency, Lori Senecal served at KBS as the Global Chairman and CEO where she spearheaded tangible growth like the rise of employees from 250 to more than 900 people. In fact, the company became recognized as one of the best places to work in New York City. She has worked at McCann Worldgroup as Global Chief Innovation Officer and the President of McCann Erickson offices in NY. She has been Awarded severally and named Women to Watch in AdAge.