Brazilian President Michel Temer is on a mission. Temer must prove he has what it takes to put Brazil in the “Developed Country” category instead of the emerging market category. That’s a tall order. Brazil has all the ingredients to make that happen, but the country is just beginning to shake off a four-year depression. Temer has his hands full at the moment, but that did not stop him from being one of the G20 leaders that support climate change and other environmental issues, according to the Brazilian news media.
The Brazilian news media has its fair share of wealthy media moguls who report the news as they see it. The news in the northern part of the country does not always jive with the news in the southern part of the country. Brazil is big enough to be two countries, according to Duda Melzer, the CEO of the Porto Alegre-based RBS Media Group. Melzer is a southern boy who happens to be a Harvard Business School graduate. He is also the grandson of the founder of the RBS Media Group. Mauricio Sirotsky Sobrinho is the man who gave the southern half of Brazil TV news back in the 1950s. His Rede Brasil Sul de Televisão Company did the first TV broadcast in 1957.
Duda Melzer took over for his uncle Nelson Sirotsky after spending time in the United States. And it didn’t take long for Melzer to show off his marketing and management skills. Today, the RBS Group employs more than 6,000 people, and the company has a string of TV and radio stations in the group.
Melzer has a “laid back” southern management style. His style gives employees a chance to report current news with the true southern flair. Melzer and the newspapers, magazines and other media companies under the RBS umbrella are keeping a close eye on Temer. Melzer thinks that strategy is paying off in more ways than one.