Yanni Hufnagel’s flexibility in business has helped him create the best business

Yanni Hufnagel can be described as one of the most flexible professionals in the world. The businessman ventured into the enhanced water category a few years ago and could deal with the major change in his career. The change was uncomfortable and painful for the executive, but he had to do it for the ordinary people. In 2017, Yanni Hufnagel discovered the great idea of venturing into business for the first time. Yanni wanted to make things easy for everyone who had struggled with fitness and ketogenic diets. The former college basketball coach had realized that water infused with lemon could be the health secret many consumers had not yet discovered. When getting into the market, Yanni already knew that the market was competitive. However, the other brands in the market were making products with high calories and dangerous sugar levels. Yanni got the Lemon Perfect name one day on a family vacation.

Hufnagel registered the name of his company while in Spain because he did not want to waste any time. The story of launching Lemon Perfect and selling it to everyone in the world has been exciting and tough for the basketball player.

During the first weeks of running his company, Yanni Hufnagel was busy finding ways of making the organic lemon water taste like Bai, a popular drink in the community. Lemon-infused water had always been termed too sour for most consumers, and Yanni needed to learn how to improve the flavor without increasing the calories and sugar. Yanni partnered with a California-based beverage producer to start producing his products. The two executives focused on getting the right taste for the customers first. The two professionals wanted a zero-sugar and less-calorie product and had to spend hours finding the right combination.

After coaching basketball teams for over a decade, Hufnagel had seen many players addicted to several enhanced water brands. These brands made a lot of money from their investments, although they added lots of sugar to the drinks.

Yanni used natural flavors and tasty plant-based sweeteners for his healthy drinks. The experienced investor was flexible when making any decisions about the company. The packaging of the product had to be perfect for all consumers. The business leader designed his beverages to be refrigerated at first. Later, Yanni changed the formulation to shelf-stable.