Jason Hope and the Emerging Trends on Social Media

TechBullion features an article about Jason Hope and the three future uses of social media sites for businesses. The introduction to the article explains how these platforms which were once used by individuals to correspond have now become major avenues for large businesses to promote their products and attract new customers. They also are able to communicate with their customers in a new and different way.

 

Jason Hope then lays out the three areas where he social media headed in the future. They are outlined below with descriptions of his views.

 

BUSINESS GROWTH

 

Jason Hope believes in the power of social media. Business growth depends upon increasing the customer base and increasing revenues. Social media provides the answer to both of these concerns. Individuals read the business page on Instagram or Facebook. They look to see how many followers the business has. 

 

The larger the number the more reliable the firm. Those individuals are now ready to make online purchases. This is something that previously was not possible. Buyers can also read reviews about the products they want to buy. And, Jason Hope points out, all done while sitting at a computer, or as noted below, a mobile device such as a smartphone.

Activist Investor Jason Hope

ENTERTAINMENT

 

There is considerable entertainment value on social media. That draws people. Many access the sites as their first event of the day. All this helps businesses or anyone else who maintains a presence. Once on a site such as Facebook, Jason Hope adds, a person will check every business or individual who interests them.

 

MOBILE DEVICES AND APPS

 

The availability of mobile devices and apps has made social media far more accessible. No longer is a person tied down to a laptop or computer. As Jason Hope notes, up to now, people sit on park benches or in cafes and scroll through their favorite sites. They order products while enjoying the outdoors or eating a meal.

 

Jason Hope has clearly three trends which will only accelerate in the future.