Kfir Gavrieli: Making Shoes and Saving Lives

Kfir Gavrieli is known for two things: Being the CEO of the popular Tieks brand of shoes, and the work he did during the pandemic to get masks to essential healthcare workers. This has made him a legend among CEOs of our era and beloved by his followers and fans.

Building a Shoe Empire

When it comes to making a popular brand of shoe, no one beats Kfir Gavrieli. His commitment to making a superior product is second to none and his marketing savvy is top-tier. Tieks are comfortable ballet-style shoes that comes in a variety of styles. You can get them in print, solid color, and more. They are also made of high-quality materials and can last up to six years or more if taken care of.

Another reason that these shoes are so popular is because they are online exclusives. While many doubted this strategy, it has paid off amazingly well. Since you can only find the shoes online, people are more eager to buy a pair when they get the chance before someone else gets them. This intelligent use of the scarcity principal caused sales to skyrocket.

The Heart of a True Hero

It isn’t often that you hear of a CEO doing the right thing, but for Kfir Gavrieli, that’s a way of life. When the pandemic was at its worst, he knew that something had to be done for healthcare workers who were having a mask shortage. Thinking quickly, he reconfigured his manufacturing sites to produce masks for them. This led to the creation of thousands of masks.

Determined to help out even more, Kfir began to encourage his followers on social media to help make masks as well with his Operation #SewTogether campaign. As a result, over a million masks were made and distributed to the people of Los Angeles and beyond.

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Visit their online store on https://tieks.com/boutiek, to learn more.