Yanni changing beverage industry
In the world of startups, Yanni Hufnagel is a name that you won’t soon forget. The 40-year-old entrepreneur helped create the bottled water industry in 2017 with Lemon Perfect. Before starting his own company, he was also an NBA international recruitment coordinator for various college basketball teams. Yanni’s success can be attributed to his place at the intersection of sports and business, something he credits to a stint coaching basketball. After a successful basketball career, Yanni decided it was about time he put his knowledge and experience to use in the beverage industry, especially in a country where bottled water is still considered a luxury. Lemon Perfect is his dream come true.
Yanni Hufnagel was born and raised in New York City. His early life was filled with athletics, and he was active in various sports, including lacrosse and basketball. He captained his high school’s lacrosse team and played on the varsity hoops team during his time there. His versatility opened up many doors that led him to be recruited to commentate on the games on a local TV channel. He is regarded as a talented developer for bringing Blake Griffin. At New Jersey Nets, Yanni started his professional coaching, followed by other triumphant coaching roles on different basketball teams. Yanni desired to start his own venture. In 2016 he held his final role in the sports industry, and later in 2017, he launched Lemon Perfect. Two years after he commissioned his unique beverage, it was accorded the Best New Product award at BevNET’s Best of 2019 Awards. This was just the start of his success. With one product being a major hit, he created his portfolio by introducing different flavors. Lemon Perfect is available in major stores, including Whole Foods, Publix, Amazon, Fred Meyer, and Mariano’s.
Lemon Perfect has gained momentum in less than two years since its inception. The beverage has been described as “refreshing” and “tangy,” providing customers with a refreshing taste in every sip. With all the company’s success, it is clear that Yanni is onto something people are looking for.