Eduardo Sonoda's insights about business success.

Eduardo Sonoda is the chief executive officer of Eduardo Sonoda Advisory, a high-profile marketing and consulting firm in the United Kingdom. He has vast experience in the marketing sector, having worked with some of the UK’s best and leading marketing firms. His experience and skills led him to start his advisory firm with the surety that he would guide them in the right direction and help them succeed in their businesses.

He started his marketing agency with seven employees. Still, due to his zeal and efforts to succeed, the firm has drastically grown. It has over seven hundred employees, with clients worldwide, both in startup businesses and international companies. Furthermore, Eduardo Sonoda writes publications for big businesses that have earned him great respect and recognized him as one of the best and leading figures in the marketing advisory sector.

More business insights from Eduardo Sonoda on Medium: https://eduardo-sonoda.medium.com/

The economy was hit hardest by the Covid pandemic in the recent past. Business people were left struggling to make sales, and therefore this called for the establishment of a marketing plan to ensure that they made utmost sales. However, Eduardo Sonoda classifies the factors that affect marketing into two categories of internal and external factors to help entrepreneurs identify the critical challenges to their businesses and offer a solution on how to overcome the challenges.

According to Eduardo Sonoda, the internal factors are all the essential instruments of a business that includes finance, production, management, amongst others that will impact the performance of the business. Therefore, every business person needs to identify their internal factors to ensure that they favor the business’s success. Limitation of one factor may lead to limitation of business success.

On the other hand, external factors are the factors that affect your business from the outside. They may directly impact your business, and they may hinder your success. These external factors include the economy, competition, demographic, and social-cultural factors. As a business person, it is advisable to be conversant with all these factors to ensure you give the best solution for your business success.