Futurologist Jason Hope Explains the Future of Social Networking
Entrepreneur and futurology mastermind Jason Hope has a lot to say when it comes to the future of social networking. By taking a look at three key aspects of this technology that implies biotechnology, he has seen exactly how it will evolve and what aspects of our lives it will impact the most.
- Businesses are Growing Through Social Networking
Social media plays a greater role in society than just allowing friends and family to stay in touch. It also allows businesses to communicate in new ways that help startups to grow faster. Jason Hope says that in addition to helping them make direct sales, it is also a major tool when it comes to branding because it allows them to communicate directly with their customers.
- The Entertainment Book
The successful activist investor Jason Hope knows that the entertainment industry is experiencing a major boom and social networking has had a large role to play in that. These days people are spending 2.5 hours on social media on average and it is almost always for entertainment purposes. This mix of information and entertainment has opened the door for new marketing and advertising strategies.
- The Rise of Mobile
This is a trend. Mobile device usage surpassed desktop computers long ago, but these days a massive 91% of people prefer to use social media on their phones. According to Jason Hope, this has allowed marketers to develop personalized ads that get better results. Now 80% of people spend time using social media apps instead of actual websites.
Taking all of this information into account, Jason Hope has said that the future of social media is very bright. He’s also stated that user behavior is changing so the market will have to adapt but he’s hoping for the best.