Ross Levinsohn

Ross Levinsohn is the current CEO of The Arena Group and the Sports Illustrated brand. He is a seasoned executive in media and communications with an impressive track record of driving digital transformation and operational excellence. With nearly thirty years of operations experience in media, he has been credited with redefining traditional media businesses and creating new industry models.

Levinsohn’s career began at Fox Inc. as the company’s first VP/GM of Digital, where he helped to launch and expand the company’s digital properties like MySpace, Fox Interactive Media, and FoxSports.com. He went on to serve as President & CEO of the Guggenheim Digital Media Group, which he successfully transformed into a modern media and technology company.

Under the leadership of Ross Levinsohn, Sports Illustrated is rapidly changing the landscape of the publishing business and driving new sources of revenue. Levinsohn is leveraging the power of the Sports Illustrated brand to create an integrated business ecosystem that encompasses media, e-commerce, events, and marketing. His vision also includes building a large consumer base that can be monetized through subscription-based products and services.

Levinsohn recently spearheaded the company’s game-changing acquisition of Parade Magazine. The strategic purchase is part of his plan to create a comprehensive sports and financial media powerhouse. This acquisition has been instrumental in the expansion of Sports Illustrated’s offering, the Arena Group, into the third vertical of business, finance. Since its acquisition, Parade Magazine has been integrated into the Arena Group’s verticals and is now an extension of their Sports, Entertainment, and Finance channels.

In the past year, Levinsohn has made several other significant moves to expand Sports Illustrated’s offerings and presence, more importantly through being the Sports Illustrated CEO. He invested in innovative, original video content, including live events, and leveraged podcast production capabilities. As a result of his efforts, the company has been able to attract new investments and boost advertising revenues.

Levinsohn’s impact at Sports Illustrated is undeniable. He has expertly navigated the ever-evolving publishing landscape, using a combination of Guggenheim Media’s resources, his extensive industry experience, and The Arena Group’s go-to-market strategy. His unwavering leadership has been key to the success of Sports Illustrated and its ongoing growth.

Since becoming Sports Illustrated CEO, Levinsohn has worked to effectively unify the company’s multi-faceted properties into one cohesive business. He has also continued to put focus on elevating the content, increasing its reach, and ultimately creating more value. The results speak for themselves, and as Sports Illustrated continues to grow, Ross Levinsohn will continue to lead the company forward