The Future of Social Media According to Jason Hope

When the internet came online, people were happy to receive “likes” on their posts as business expert Jason Hope comments. Now, the internet serves a much wider purpose. That is because, instead of focusing their marketing efforts on their websites, businesses are using their social media websites to communicate with customers. We are wondering where this trend is likely to go, and we asked futurist Hope what his thoughts are. 

Social Media Helps Business to Grow.

According to Jason Hope, the internet is likely to stick around for some time to come because it is helping businesses grow. This is how companies can engage in direct sales, which is important because these are social sales. Social sales encourage people to buy. 

There´s more he states. That is because people can “follow” your pages, and when a social media site has thousands of followers who can like pages and make comments, they trust it. Because they do not have these things on their websites, Jason Hope believes businesses will continue moving their focus from their websites to their social media pages. 

Mobile Devices and the Internet. 

Most of the people on social media websites use these websites’ apps to access the platforms. Businesses are aware that their customers expect to be rewarded for their loyalty, so they provide a place for loyal customers to meet on their social media websites. 

He agrees with this approach because an app that promotes a social media presence is more important than increasing a customer base. According to Jason Hope, more than 80% of internet users are using mobile apps rather than websites.